Brand Description:
Mental health conditions are common, affecting roughly one in five U.S. adults experiencing mental illnesses annually. Those who experience mental health conditions often feel isolated from others, including their closest friends and family. Dealing with this isolation daily can be too troublesome and overbearing for someone to face with alone. With Echo: Music & Art Festival, people no longer have to struggle alone.
Echo: Music & Art Festival is a three-day festival located in Willmington, Pennsylvania focused on positivity, connection, education, and growth. While acting as a music and art festival first, Echo: Music & Art Festival also runs as a mental health awareness campaign that emphasizes the importance of mental health. Echo’s proceeds go directly towards mental health awareness, research, resources, education, and crisis intervention. To promote mental health awareness, Echo: Music & Art Festival hosts meditation circles, yoga groups, mindfulness sessions, and more experiences that foster positivity amongst visitors.
As a music and art festival first, Echo has a lineup of bands that will keep festival-goers jamming the whole stay. Located at the main stage, bands perform throughout the day and into the late evening. Echo: Music & Art Festival is located in the Little Pine State Park in Pennsylvania where camping is strongly encouraged for guests to have the full experience. Echo: Music & Art Festival also hosts a variety of art and food vendors for guests to browse and purchase from. Echo: Art and Music Festival is for guests 21 years or older. Guests can choose to stay on festival grounds or come and go as they please. Echo: Music & Art festival is specially curated to promote connection and positivity for all who attend.
Deliverables:
1 Primary Logo
Brand Guidelines
5 Page Website
1 Ticket
1 Confirmation Email
3 Day Pass Lanyard Cards
1 Staff Lanyard Card
1 Staff T Shirt
1 Band Lineup Poster
5 Wristbands
1 Pocket Guide Map
3 Environmental Graphics
Proposal:
Music festivals are a staple in the music scene throughout the world. Many music festivals are known for their eye-catching graphics and strong branding techniques that are used to draw in guests and promote ticket sales. Creating a music & art festival with a strong brand is absolutely necessary to achieve these goals. My mission for this assignment is to create a brand identity and design components for a fake music and art festival. The identity of this fake brand is Echo: Music & Art Festival. Echo: Music & Art Festival is a festival that hosts various indie and alternative bands throughout a three-day period. The festival is known for its live performances, art vendors, and live events.
Echo: Music & Art Festival also doubles as a mental health campaign with Echo’s proceeds going directly towards mental health awareness, research, resources, education, and crisis intervention. Mental health is often overlooked and not spoken of much at all. In fact, mental health conditions are so common they affect roughly one in five U.S. adults. To change this, Echo: Music & Art Festival will use all of the festival’s proceeds and ticket sales for mental health awareness campaigning, research, resources, education, and crisis intervention. Echo: Music & Art Festival’s brand will be designed with the mental health side of the festival in mind. My intention is to design the Echo: Music & Art Festival brand with bold and exciting graphics that promote positivity while maintaining a certain edginess that matches the music genre.
This branding assignment will contain a wide range of design components that are cohesive throughout the brand. Each component of my branding assignment will be designed to promote ticket sales, guest engagement, and provide a positive experience for all guests. While designing I will maintain a consistent brand and stay detail-oriented to create a lasting design. To showcase my brand designs, I will also create multiple digital mockups for my designs. The target audience for Echo: Music Art Festival is music and art lovers 21 and older in the United States. This assignment aims to draw in guests who enjoy festivals, music, art, camping, and community.
Objectives:
Thoroughly research mental health awareness campaigns and music festivals to correctly capture the aesthetic and tone of the event.
Establish a clear brand identity that is cohesive throughout the brand.
Research and design a logo, staff T-Shirt, ticket, day pass, wrist band, website, band schedule, pocket guide map, brand guide, and environmental graphics.
Apply knowledge of design principles and research into branding, typography, illustration, and web design.
Design graphics that are eye catching to communicate the festival’s mood and style to promote ticket sales.
Incorporate feedback from my classmates and instructors throughout the design process of my brand.
Target Audience:
Echo: Music & Art Festival’s target audience is music and art lovers 21 and older in the United States. Despite being only in Pennsylvania, Echo: Music & Art Festival urges all festival lovers across the United States to attend. This festival aimed to drawn in young adults, artists, and anyone who enjoys music, art, and unique experiences filled with connection. The people attending are those who like being part of something meaningful. People often deal with everyday stress from work, relationships, and life changes. Echo: Music & Art Festival is here to help these people have an open space that allows them to express themselves and feel welcomed.
Echo: Music & Art Festival also calls to people who care about mental health and personal well-being, whether it be for themselves or others. This includes artists, music lovers, and those interested in self-care or mindfulness. Echo: Music & Art Festival creates a space where people can connect, feel understood, relax, and enjoy music and art while also being part of something that supports mental health awareness.
Research Synopsis
Echo: Music & Art Festival’s target audience is music and art lovers 21 and older in the United States. Despite being only in Pennsylvania, Echo: Music & Art Festival urges all festival lovers across the United States to attend. This festival aimed to drawn in young adults, artists, and anyone who enjoys music, art, and unique experiences filled with connection. The people attending are those who like being part of something meaningful. People often deal with everyday stress from work, relationships, and life changes. Echo: Music & Art Festival is here to help these people have an open space that allows them to express themselves and feel welcomed.
Echo: Music & Art Festival also calls to people who care about mental health and personal well-being, whether it be for themselves or others. This includes artists, music lovers, and those interested in self-care or mindfulness. Echo: Music & Art Festival creates a space where people can connect, feel understood, relax, and enjoy music and art while also being part of something that supports mental health awareness.
Process Work
The beginning work of this project included different directions to go with, featuring different logo designs. All logos began on paper and were transferred to Adobe Illustrator. This approach helped me with shape, symbolism, and composition before thinking about color or detail. This also helped with rapidly testing different layouts, icons, and typography treatments.
Primary Logo
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.
Brand Guidelines
The beginning work of this project included different directions to go with, featuring different logo designs. All logos began on paper and were transferred to Adobe Illustrator. This approach helped me with shape, symbolism, and composition before thinking about color or detail. This also helped with rapidly testing different layouts, icons, and typography treatments.
Website
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.
Ticket
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.
Confirmation Email
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.
Lanyard Cards
The beginning work of this project included different directions to go with, featuring different logo designs. All logos began on paper and were transferred to Adobe Illustrator. This approach helped me with shape, symbolism, and composition before thinking about color or detail. This also helped with rapidly testing different layouts, icons, and typography treatments.
Staff T Shirt
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.
Band Lineup Poster
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.
Wristbands
The beginning work of this project included different directions to go with, featuring different logo designs. All logos began on paper and were transferred to Adobe Illustrator. This approach helped me with shape, symbolism, and composition before thinking about color or detail. This also helped with rapidly testing different layouts, icons, and typography treatments.
Pocket Guide Map
The beginning work of this project included different directions to go with, featuring different logo designs. All logos began on paper and were transferred to Adobe Illustrator. This approach helped me with shape, symbolism, and composition before thinking about color or detail. This also helped with rapidly testing different layouts, icons, and typography treatments.
Environmental Graphics
Rebranding Clyde Peeling's Reptiland offers a chance to modernize its image while staying true to its legacy as a hands-on, conservation-focused reptile destination. The rebrand of Clyde Peeling’s Reptiland transforms a beloved regional attraction into a bold, forward-thinking wildlife experience. With a striking new visual identity and a focus on storytelling, the brand sheds outdated perceptions and embraces a vibrant, adventurous spirit. It celebrates reptiles as powerful, essential creatures while inspiring curiosity, respect, and conservation in every visitor.